FruitCraft is a San Diego–based fruit winery, distillery, and event venue known for its vibrant flavors and welcoming community. When they were looking to evolve their brand, they wanted a more illustrative, handcrafted direction—something organic, playful, and rooted in the artistry behind their fruit wines and spirits. They also wanted branding for Vino Flora, a sub-brand of theirs that focuses on sparkling fruit wines.

This project became a full brand refresh, from an updated logo and color palette to a suite of illustrated applications across menus, bottle labels, venue graphics, and social media. Hand-drawn elements were used throughout to create a cohesive visual system that feels approachable, expressive, and distinctly FruitCraft.

FruitCraft + Vino Flora Logos & Brand Colors

Menu Designs

Bottle Labels

Thank You Card