Ming Oun’s is a Cambodian-Filipino fusion food concept rooted in family, street food culture, and shared heritage. I worked closely with the founders to create a visual identity inspired by Southeast Asian street markets—pulling from everyday textures, handmade details, and familiar motifs like banana blossoms, woven mats, bamboo fans, and charcoal grills. The goal was to create a brand that feels nostalgic and welcoming, while still being bold enough to stand out across signage, packaging, menus, and merch.

Mood Board

Initial Concepts

Final Logo

Illustration for merch