Mon Chourie is a micro-bakery in San Diego that specializes in Korean style cream puffs ran by my best friend. I developed the brand from the very beginning—naming it as a play on mon cheri and pâte à choux—and designed the full visual identity.

From the logo and mascot to all menu and social media illustrations, hand-drawn elements are at the heart of the brand. I’ve also been involved beyond design, helping with baking and pop-ups during my free time, which makes this project especially close to my heart.

Illustrations for social media featuring Chourie, a little white dog mascot/character inspired by clouds and fluffy cream.